Heavily over-optimised websites are in for a shock as Google begins to penalise ‘old skool’ SEO tactics. Keyword-stuffed page titles? Not helping! Inappropriate internal links? Don’t do it, dudes. Crappy link-filled footers? Are you serious? That is so 2002. Weird keyword-rich blocks that serve no useful purpose? Get out of here! You have back-links from [...]
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Potential clients want to know how others judge your personal skills and capabilities. So just how good is your reputation? This was the question posed by ex-TV presenter, event moderator and professional speaker, Roy Sheppard, at last night’s excellent Bath & Bristol Marketing Network event, billed as ‘Reputation Management.’ Brand reputation in our DNA I suspect Roy’s [...]
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